Product adjustment and branding abound at the Coachella Valley Music and Arts Festival, but if we had to aces the best of the aboveboard marketed articles on the acreage it'd accept to be those by amateur Dr. Dre. The rap ambassador is abaft the acknowledged Beats by Dr. Dre headphone line,cheap beats by dre and in a tiny covering tucked abroad next to the festival’s adaptable charging base you could acquaintance (if alone for a few adorable minutes) what it's like to be anyone who can in fact allow $399 headphones.
All that was bare was a accurate driver's authorization to hire a brace of Dre’s high-end signature headphones to bolt all the activity on the mainstage, address of one of four high-definition televisions central the tent.
The red afterglow that emanates from a lot of of Dre's articles abounding the allowance as festival-goers stood at alert docks bobbing their heads.beats by dre pro I autonomous for the abounding 4D experience, which included a brace of 3D glasses that offered a bright appearance of a real-time beck of Noel Gallagher’s High Flying Birds mainstage set.
COACHELLA 2012 | Abounding coverage
Just if you longed for the assault reverb of a booming complete arrangement that alone comes from getting abreast a date in the flesh,cheap beats solo hd a artisan instructed me to bung into the annular multi-level basement breadth in the average of the tent. The breadth was programmed to beat to every riff that was accident beyond the acreage after accepting to angle in a sea of bodies.
Dre and co-founder Jimmy Iovine partnered with the aggregation to absolution their band of headphones in 2009. beats by dre studio lamborghini Together they accept put out a host of hot-selling headphones, and accept even teamed with added artists such as Justin Beiber, Lady Gaga and Sean "Diddy" Combs for their own branded lines.
Beats accounted for 53% of 2011's $1-billion headphone bazaar according to bazaar analysis aggregation NPD Group, hasty accustomed the access of celeb-fronted headphones from Quincy Jones, RZA, Snoop Dogg, Jay-Z and now 50 Cent. Earlier this year Dre and Iovine appear they had burst ties with longtime benefactor Monster Cable Products.
In a added bit of cross-promotion, the band of headphones that festival-goers got to sample were the Beatsmixer, which were created in affiliation with producer-DJ David Guetta, who has a set in the Sahara covering Saturday night.