Getting new acts heard is not always an easy task even for major labels. In 2019 the most commonly used tactic used by managers, labels and independent artists was to get their music placed on Spotify Playlists.
Whats so important about the Spotify platform?
The reason so many labels, managers and independent artist put more effort into Spotify than they may do other platforms is because:
Spotify stream music in FLAC format which is lossless and most closest to CD quality, (unlike YouTube who designate your bandwidth to visual quality).
Spotify streams pay more than YouTube streams.
Other than YouTube, Spotify is the only platform users can use to stream music for free without any fees.
Spotify has the 2nd largest user base out of all the streaming platforms. Coming only 2nd to YouTube.
Unlike Youtube the content on the platform is 100% music based.
Spotify has more specific analytics and the Spotify-for-Artist Tools enables artists, labels and managers to find and grow your fanbase geographically.
Spotify algorithms are designed to find and grow a musicians fanbase as well as showcase new music to users most likely to be potential fans.
This platform has the potential to replace the need for Radio and radio stations completely.
How do I get my music heard across Spotify and get more streams?
The trick to getting Spotify streams and getting heard across the platform is quite simply getting on Spotify playlists. Its a great way to test out the fans reaction to new music before making a video or investing more money into the project.
There are four types of Spotify playlists:
Editorial Spotify Playlists
Algorithm based Spotify Playlists
Independent Spotify Playlist
Collaborative Spotify Playlists
How can i get my music onto Official Spotify Playlists?
These are known as editorial playlists and must be done through the musician's 'Spotify-for-Artists' account directly. You can do this by setting a pre release date at least a month after upload through your aggregator (Tunecore, CD Baby, DistroKid, Tunecore, CD Baby, DistroKid, Tunecore, CD Baby, DistroKid, Tunecore, CD Baby, DistroKid, Tunecore, CD Baby, DistroKid, Tunecore, CD Baby, DistroKid, Tunecore, CD Baby, DistroKid, Tunecore, CD Baby, DistroKid, Tunecore, CD Baby, DistroKid, Tunecore, CD Baby, DistroKid, Tunecore, CD Baby, DistroKid, Tunecore, CD Baby, DistroKid, Routenote etc). You should see your new release under the upcoming tab in the act's 'Spotify for Artists' account about two weeks prior to release. Here you can fill out details of the song and submit music to editorial playlists (official Spotify playlists) suited to your music. You can't do this after the song is released sadly so make sure you submit through your artist account prior to your release date. But don't worry you could still get placements on other types of playlists at any point after release.
How can i get my music onto Algorithm based Spotify Playlists?
This is done by getting your music heard by lots of Spotify users in the first place and having real, genuine active followers, so unless your music is getting streams already or you already have a following on the platform, you may not get on these straight away. Getting on many independent Spotify playlists is a great strategy to help Spotify build up analytics for your music and give Spotify enough juice to start recommending your music to users most likely to like your music style. Once Spotify has enough data about the type of users who like your music the platform will help build up your fanbase by automatically placing your music on algorithm based playlists curated for the users unique taste.
How can i get my music onto Collaborative Spotify Playlists?
These are the easiest playlists to get on but sadly produce the lowest results and most, get little to zero engagement. To add your music, simply find collaborative playlists by searching Spotify and follow them to add your music directly from your own account. After you follow a collaborative playlist, it will appear amongst your own list of playlists and acts as such. Don't spam them or they may block the playlist from users adding future music.
How can i get my music onto Independent Spotify Playlists?
Independent playlists are playlists made by normal users like you or me. However, the ones you want to get on will have a niche following with high engagement. You can search Spotify to find these playlists and look in the description for the curators contact details. If there are no contact details maybe google and facebook the curators username to try and find their socials. Be polite and take an interest in their playlist when contacting them and be prepared to get a lot of knock backs, even the dopest track wont be liked by everyone. When contacting playlist owners make sure you check their playlist fits your genre and suits your music. You can also use chartmetric.io to find curators, playlists and their contact details. Another method would be to use free submissions sites like, Tunemunk, Indiemono, Daily Playlists, SubmitHub etc. However, this method is extremely time consuming and doesn't always produce thousands of streams or many placements due to the sheer volume of people submitting their music them also. You may find many of the playlists if not all of them that do produce good results charge fees or a donation to be placed on their playlists. This can be risky as this space is a minefield of scam-artists and playlists with fake followers. Finding the good from the bad can be expensive and again, time consuming. Nowadays many labels, managers and independent artist are more often paying Spotify Playlist Pluggers or Spotify Plugging Companies to do all this leg work as their experience in this field will save you time and money, and most importantly getting you guaranteed organic results.