Gamers were flocking to these locations to find out if there weren't any clues or hints regarding the fifth season of"Fortnite," which premiered in July 2018. That's because each season of"Fortnite" is vastly different and fortnite weapons's kept top secret until its release date. There are new topics, new sites to explore, new character skins and you will find new weekly challenges.
This moment, Epic Games, which publishes"Fortnite," chose to tease the new gaming universe by placing these attributes into the actual world.It's a viral marketing strategy known as an alternate reality game or ARG. (Not to be mistaken with virtual reality, in which you are immersed into a computer-generated world, or augmented reality, where computerized images are projected on top of real-world video.)
ARGs of prominent franchises create an immersive and huge scavenger hunt for fans. These jars provided clues that attracted gamers to a site called"I love bees" The site sent gamers to search for clues around the country to solve the website's puzzles.
After those were resolved, the website told the source story of this game's antagonists contributing to the game's launch. This ARG reached almost 3 million gamers and helped push sales for the game to $125 million on its initial day.