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Interview(4): Chris Wilson of Grinding Gear - Path of Exile

AC: Have you noted any significant diference between your Western and Chinese players?

CW: It’s been pretty similar, we’ve honestly found that gamers are gamers, especially Path of Exile gamers. Because there’s hardcore people who want a very replayable complex RPG in any country, it’s just a matter of tapping into them as a market.

We found that the profile of the Chinese POE Currency gamer is relatively similar to that of a Western POE Orbs gamer. There are new players who struggle to learn the fine points of the game, and there are pros that are incredibly good at the content. The same is true for both regions. It also monetises similarly regardless of which region it is being sold in.

AC: What did the Chinese playerbase look like before Grinding Gear joined Tencent?

CW: There were plenty of people who played from China, that could read English, were familiar with the genre, and have played Path of Exile on our servers prior to the Chinese launch. It was very useful having them around, because when we launched in China they could help Chinese players understand how to play and write guides for them, how to value items and that kind of thing.

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