Plodding as this navigation is, NBA 2K19 MT a touch of character and culture indoors. At the barbershop, DJ is served as a neighborhood celebrity while they chat about general gossip. The friendly (if sleepy) attendant of a food cart contributes to some laughs.
These spaces will also be nicely decorated, cramped and flush with older brick buildings circa 1930s New York. It's a strong representation of this impoverished to lower-middle-class upbringing of NBA stars who got their start in places like Harlem's Rucker Park.
On the other hand, The Neighborhood is also sullied by corporate patrons. A bit of gentrification from the older neighborhood? Maybe. But it's not only a Foot Locker location sitting on a corner or Gatorade-sponsored fitness center. The owners of the barbershop present DJ with a more about our website here, JBL headphones, of which DJ chimes in, "Are these the newest JBLs?"
Gatorade is a central piece of the narrative, called out by the broadcast team during games as much as it's advertised during gym training sessions (purchasing virtual containers of Gatorade for endurance includes a spiel about electrolytes).
Selling a little advertisement space -- even overdone ad space -- isn't inherently problematic. It is emblematic of an online-connected era. There is an authenticity in rotating courtside banners and between-play chatter by the announcers, changing as the year moves on with new sponsors cycling in.