Signage like a lawn sign or sandwich board is a poignant way to generate sales leads for your business. Yard signs are also very popular during political campaigns. This is because they are effective, and offer a quick way to advertise yourself and your business. Generating sales leads from signs is easy as long as you include certain information on your sign.
Signs that are Symbolic to the Business
With custom printing options, business owners can create signs that reflect their personality and the ethos of the business. These are a few of the most important bits of information that must be included in a business yard sign to ensure effectiveness.
While including your contact number on the yard sign might be considered common sense, the fact is that many business owners forget to add this one crucial detail to their signs. It is advisable to create a special phone number so when you receive calls on that number, you can write it down as a sales lead generated by the sign. This will help you track the results and gauge the effectiveness of the signage in the long run.
Including your address on the sign is a fantastic idea because the main purpose behind creating a sign is to direct foot traffic toward your retail stores. By including the address in the sign, you are allowing people to see where they will need to go if they need to reach your business.
CTA or Call To Action
A Call to Action is a phrase or line that tells people to pick up that phone and call you, or to walk in in to your store. Adding special bits like a QR code or text code is an avant-garde way to create a pool of people who are interested in the services you offer. For example, your call to action can tell people that they will receive a special discount or coupon code if they scan the QR code or email you. Soaking up email addresses is the perfect way to build a strong community of people to whom you can send regular email newsletters and special loyalty discount options.
You may also choose to include your email address and website address on the lawn sign. If you have a website domain name that is catchy and easy to remember, make it a point to add it to all your signs. Catchy words and phrases tend to be remembered with ease.