Perhaps the strongest desire of man is the will to win. Where did that will came from ? When God created man, God said to the male and female, in Genesis 1:28 Be fruitful and increase in number;fill the earth and subdue it. Rule over the fish of the sea and the birds of the air and over every living creature that moves on the ground.
Perhaps this will to win needs more study, maybe i'll present it to the forum.